Week 6 EOC: 9 apps

3 Good Apps:

Twitter is the number one reason I’m staring at my iPhone when I’m supposed to be paying attention to people at the bar, or at the dining table, or anywhere really. Without Twitter, I’m not sure how much we'd ever use the phone.

There's some debate here about the best weather option for the iPhone. Some of us just bookmark Weatherunground's mobile site, and save it to the home screen. The rest of us go with the Weather Channel app, which is informative and comprehensive.

When you're out, or in, it's always nice to know what's going on in sports world. (Assuming you care about sports.) I’ve used a few sports apps, and I found ESPN's Scorecenter to be the best for getting just the score of a game. I particularly like using the notification system to get an alert on the Rebels games.

3 Bad Apps:

Teen Drug Use: 34 Warning Signs FREE The picture for this application is astonishing, the ‘teen’ looks like he’s 30? Was this found in a box of 70′s Health class materials? If you whip this out to look at the gradient of your teens bloodshot eyes, you have bigger problems than a drug-using teen.

TeeNiner: Turn Phone Numbers into Words FREE My number turned into absolotely nothing. If you have trouble remembering your numbers or you just want to see if your number is accidently “You-Are-Dumb” then this is a great waste of time.

Say It! Digital Lips $0.99 I understand trying to help people get socially brave, but having an application of lips (you choose ones closest to your race and generic make-up) say things for you like, “You want to go to the bar with me?” is a serious deal breaker.

3 App Ideas

(A) Have an app that alerts you when NEW apps are coming out.

(B) Create an app for AiLV students that gives them updates and information about school activities.

(C) Make an app that is synced with your car and alerts you when your car needs servicing.

EOC Week 5: Best and Worst Super Bowl Commercials

THE BEST


Volkswagen: The Force
Starting with a kid in a Darth Vader costume is almost cheating. You'd have to be kind of heartless not to smile at that. It would be like heckling kittens. You knew eventually The Force would work for the kid, but the reveal is still funny.



Bridgestone - Reply All
Fun gag, and relatable. This might be the funny one people talk about this week.




THE WORST


Motorola - Xoom
Very short, very poor commercial


Doritos - Best Part

Week 4 EOC: B2B vs Consumer Marketing

The consumer market is made up of many things that influence consumer buyer behavior. Four of these items are culture, social, personal, and psychological influences. These four things can even be broken down into sub categories. There are also 5 different stages that take place in the consumer decision process. These stages are: need recognition, information search, evaluation of alternatives, purchase decision, and purchase behavior. There are two processes companies use for new products. They are called adoption and diffusion. “The mental process through which an individual passes from first hearing about an innovation to final adoption.” Consumers go through five stages in the process of adopting a new product: Awareness: The consumer becomes aware of the new product, but lacks information about it. Interest: The consumer seeks information about the new product. Evaluation: The consumer considers whether trying the new product makes sense. Trial: The consumer tries the new product on a small scale to improve his or her estimate of its value. Adoption: The consumer decides to make full and regular use of the new product.” In the buying decision, locomotive performance plays an important role. In such big-ticket purchases, buyers carefully scrutinize factors such as cost, fuel efficiency, and reliability. By most measures, GE’s locomotives outperform competing engines on most of these dimensions.” The three most common ways for analyzing the buyer’s decision are: Economic models, psychological models and consumer behavior models. Economic models - These models are largely quantitative and are based on the assumptions of rationality and near perfect knowledge. The consumer is seen to maximize their utility. This can also be used in some circumstances. Psychological models - These models concentrate on psychological and cognitive processes such as motivation and need recognition. They are qualitative rather than quantitative and build on sociological factors like cultural influences and family influences. Consumer behavior models -These are practical models used by marketers. They typically blend both economic and psychological models.