Product Description
A company’s product mix has four important dimensions: width, length, depth, and consistency. Product mix width refers to the number of different product lines the company carries.
Edwards Salad is a consumer food product — fresh, washed, bite-sized, detached leaves of leaf lettuce, contained in a sealed, transparent, polypropylene bag.
The product concept flows from the European culinary tradition of "salad" – a tasteful selection of appetizing and eye-appealing green leafy lettuces. These lettuces include romaine, radicchio, mache, etc.
The packaged version of this concept places it in the rapidly growing group of high-quality, premium-priced, convenience-based products which fit with the emerging American family and lifestyle.
- Variety of salad greens eliminates need to buy heads of several kinds of lettuces, mix portions of those heads, and store the unused portions
- Sustained freshness for at least five days if bag is maintained at proper temperature
- Ready-to-use - eliminates trimming, washing, drying and cutting the salad
- Pre-selection of highest quality green
- Maintenance of nutritional content through the retail cold-chain
- Hygienic protection of produce from dust, uncontrolled spraying spill-overs, or easy touching and tampering
Edwards Salad is manufactured through an industrial process. The bag containing the lettuces is made of transparent polypropylene. Pressurized air is added to the pouch before sealing to allow vapor exchange and to protect leaves from being crushed or bruised.
The recommended shelf life varies between 5 and 20 days, depending on the quantity of lettuce involved, the combination of leaf lettuce types, and the quality of the customer's storage facilities.
Developing the product concept into a physical product in order to ensure that the product idea can be turned into a workable market offering.
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